If you run a restaurant and bar or a pub, then you know that the type of façade you present to the public is just as important as the type of service and food your establishment features as well. For example, Pattersons pub signs and similar signage are available that can accommodate the kind of message a bar or restaurant wants to send. Do you own a vintage type pub? Then you probably want your pub sign to convey a vintage look. If your bar or restaurant is furnished with a modern theme in mind, then the sign you choose should also be collaborated to convey the same kind of effect.
A Pub Sign Is a Type of Billboard
In essence, a pub sign is advertising for your restaurant. If your sign is not notable, then it won’t do you much good if you want to see a lot of customers file through your door. The pub sign follows the format of the billboard – an advertising sign that allows a business to express what it has to offer the public.
An Ancient Billboard
Billboard or outdoor advertising has been around for centuries. In ancient times, the first outdoor advertisement created was the stone obelisk. A tall stone obelisk was erected by the Egyptians to publicise treaties and laws. While this form of advertising was considered political, it still served as a type of advertisement among the Ancient Egyptians.
Advertising Products and Services
The advertising of products and services took hold after Johannes Gutenberg invented a press that featured movable type printing. Modern advertising, as we know it now, was featured in 1450 by way of a handbill. About 350 years later, the first poster was made for ad purposes. In 1796, the first poster illustration was produced using a lithographic process.
The First Billboards
After a period of time, people wanted to increase the exposure of their advertising messages. Therefore, frames that featured posts were built in areas of heavy traffic. In the U.S., advertisers painted signs on walls or glued posters onto fences in order to feature and promote their places of business. The first large outdoor poster was erected in the U.S. in New York City in 1835. The graphic, which measured over 50 square feet, was used to advertise a circus. By 1850, outdoor advertising was being utilised in railway systems as well.
An Iconic Symbol
Therefore, the emergence of the pub sign only added to the popularity of drinking at the local pub. It still has the same effect today. People in the UK and in other parts of the world have always enjoyed a good ale or beer. Therefore, the pub sign is an iconic symbol for anyone who owns a pub or restaurant. In particular, in the UK, the pub business is competitive. Therefore, you want to make sure your pub sign as well as the name attached to the visual stands out and will be remembered by the patrons you attract.
For extra kerb appeal, it is imperative that you choose the right name for the sign – one that is as colourful as its graphics and lettering.