With their low overhead operational costs and ability to seamlessly meld into a community, coffee shops are a hot commodity. Customers flock to local coffee shops because they are able to sit back uninterrupted with a fresh brewed cup of hot coffee, while reading, surfing the web, socializing or just watching the crowd. Part of your initial investment should be into quality mugs, like those from Grey Fox Pottery. If you angle your coffee shop correctly, it can be a huge success. Here are a few of the tools you’ll need to impress patrons, increase revenues and create a brand that is one of a kind.
What Your Customers Want
Whether you set up your coffee shop in a bustling college town, a quiet suburban sprawl, a fast growing metropolitan area or a retirement enclave, your customers are going to be looking for the same things, by large. First, you’ll need to choose a spot that is convenient for customers to walk or drive to. The location of your coffee shop should be in a busy area, but it can’t be overcrowded. Next, factors such as seating, layout and menu will need to be taken into consideration. For the most part, your customers will be most interested in the types of coffee your establishment offers, but they’ll only keep coming back if you have unique offerings.
Setting the Mood
Some coffee shops offer live music, internet accessibility and great scenery to keep their patrons occupied during their time. The overall mood of your shop should be obvious from outside, as some customers will be more interested in quiet settings while others will want peace and quiet. Make sure that your coffee shop has a real personality that sets it apart from others. There is a major competitor of the traditional coffee shop that has taken coffee lovers by storm, and this company has a well known habit of opening new stores in close position to existing coffee shops. Being unique will allow you to retain the customers that have come to know your brand.
What Makes a Good Cup of Coffee?
You can get everything right and still not be a successful coffee shop owner if you overlook the most vital part. The type of coffee, manner in which it is brewed and way that it is served are critical to your coffee shop’s survival. Offer as many different types of creamers, including non-dairy and vegan varieties, so that you are able to capture as many local customers as possible. Serving your coffee in high quality mugs and cups will also keep your patrons content. It is suggested that you master your coffee blends before you plan your grand opening.
It’s no secret that good coffee is the most important factor in running a successful coffee shop. Consumers look for quality coffee and friendly service in a soothing setting, and you can gain their loyalty by maintaining high standards. So, get your apron and your espresso machine ready – once the customers start flocking in, they won’t stop until the close of business.